Performance Marketer / Digital Marketing Specialist

I’m Molly Tanwarat

Experienced Performance Marketer with 6 years in advertising agencies and corporate marketing in Bangkok, Thailand, plus 1 year freelancing for a client in the USA. Specializing in paid media strategy across multiple platforms. Skilled in bid management, audience segmentation, CPA optimization, and data-driven performance tracking. Managed a wide range of client portfolios, from startups to large corporations. Currently pursuing a diploma in Interactive Design and Technology to build on my marketing expertise with design and tech skills.

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I’m Molly Tanwarat

My deliverables

Performance Marketing & Paid Media

Strategic planning, execution, and optimization of Google Ads, Facebook Ads, TikTok Ads, and LinkedIn Ads to drive conversions and maximize ROAS.

SEM & Lead Generation

Specialized in Google Search Ads and SEM strategies, optimizing ad creatives, keywords, and landing pages to increase traffic, improve Quality Score, and enhance lead conversion rates.

Data Analytics & Tracking

Setting up tracking for websites using GTM and integrating Google Analytics and AppsFlyer to measure campaign effectiveness. Utilizing Google Data Studio for performance reporting and actionable insights.

Creative Strategy & Ad Design

Skilled in Photoshop, Illustrator, and InDesign for designing graphics, social media content, and ad creatives to support marketing campaigns.