Performance Marketer / Digital Marketing Specialist

I’m Molly Tanwarat

Experienced Performance Marketer with six years in advertising agencies and corporate marketing. Specializing in paid media strategy across multiple platforms, with expertise in bid management, audience segmentation, CPA optimization, and data-driven performance tracking. Managed a diverse portfolio of clients, ranging from startups to large corporations. Currently pursuing a diploma in Interactive Design and Technology to enhance my marketing expertise with design and tech skills. Set to graduate in May 2025.

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I’m Molly Tanwarat

My deliverables

Performance Marketing & Paid Media

Strategic planning, execution, and optimization of Google Ads, Facebook Ads, TikTok Ads, and LinkedIn Ads to drive conversions and maximize ROAS.

SEM & Lead Generation

Specialized in Google Search Ads and SEM strategies, optimizing ad creatives, keywords, and landing pages to increase traffic, improve Quality Score, and enhance lead conversion rates.

Data Analytics & Tracking

Setting up tracking for websites using GTM and integrating Google Analytics and AppsFlyer to measure campaign effectiveness. Utilizing Google Data Studio for performance reporting and actionable insights.

Creative Strategy & Ad Design

Skilled in Photoshop, Illustrator, and InDesign for designing graphics, social media content, and ad creatives to support marketing campaigns.