This project was part of my Social Media Branding and Marketing course, where I designed a high-fidelity mockup for a Facebook ad campaign. The goal was to create an engaging, brand-aligned social media post that effectively promotes Wendy’s limited-time burger deal while maintaining a clean and professional aesthetic.
What I Did
- Designed a social media ad layout optimized for Facebook’s interface.
- Created bold, eye-catching typography to enhance readability and engagement.
- Incorporated brand-consistent colors and visuals to maintain Wendy’s playful identity.
- Ensured mobile-first design for an optimal user experience across devices.
This project allowed me to explore visual storytelling in digital marketing, focusing on how design elements influence audience engagement and conversion.