Click here: https://drive.google.com/drive/u/0/folders/1Dl5ntFCM_Z_uSF1VOQrhVr9bsbL15bRO
This project was developed as part of a team assignment in digital marketing, where we created a comprehensive online marketing plan and campaign strategy for the Mackenzie Art Gallery. The goal was to enhance their donor engagement and community impact while leveraging email marketing and content strategy to increase visibility.
What We Did
- Conducted in-depth research on the gallery’s digital presence, audience demographics, and donor engagement strategies.
- Developed a campaign concept titled Your Gift, Our Future to align with the gallery’s mission of fostering inclusivity and supporting local artists.
- Executed keyword research to optimize blog content and improve search visibility.
- Created content marketing materials, including blog posts and email newsletters, to highlight the gallery’s social and educational impact.
- Designed a digital marketing strategy that utilizes email campaigns, SEO-driven blog content, and targeted donor messaging to maximize fundraising efforts.
This project allowed me to apply strategic marketing, SEO, content creation, and campaign planning skills, producing a well-rounded digital strategy that could be implemented in real-world non-profit marketing.
📌 Skills Applied: Digital Marketing Strategy, Content Marketing, SEO, Email Marketing, Campaign Planning, Graphic Design
📌 Tools Used: Google Keyword Planner, Adobe InDesign, Mailchimp, Google Docs