Click here: https://drive.google.com/drive/u/0/folders/1uPX5BWQzCeBRxzn-f2vOGDPF1cYKJ-M7
This project was developed as part of my Digital Marketing & Branding coursework, where I explored the process of crafting a cohesive brand identity and comprehensive social media brand guidelines. The goal was to create a compelling and authentic brand presence that aligns with Mollyne Brew’s adventurous and premium craft beer positioning.
What I Did
- Defined brand identity by developing core elements such as mission, values, and brand personality.
- Designed a logo system and color palette that visually represents the brand’s essence—balancing adventure, nature, and premium quality.
- Established typography guidelines to maintain consistency across all branding materials.
- Created social media brand guidelines, covering tone of voice, messaging strategy, content themes, and platform-specific visual assets.
- Developed a mock social media campaign showcasing branded content for Facebook, Instagram, and Twitter, ensuring alignment with brand storytelling.
This project allowed me to refine my skills in brand strategy, visual identity design, and digital content planning, resulting in a well-structured brand presence ready for real-world application.